Profile of a Marketing Manager

Author: Geetika Jain

In today’s competitive business environment, marketing department in any company is a very crucial department. The marketing strategies of a company have the potential to make the products or services of that company a success or a failure in the eyes of the target audience. Thus, the job of a marketing manager is very critical. It is a prestigious but there are huge responsibilities on the shoulders of a marketing manager. Marketing manager jobs are available in all big companies and some large companies even have multiple marketing managers if they have more than one type of product or services to offer. To understand more about a marketing management job, it is important to go through the job profile of a marketing manager. In this article, we will explore what are the different duties and responsibilities of a marketing manager.

As the job title suggests, the responsibility of a marketing manager is to formulate a firm's marketing strategy and plan keeping in mind the policies of the company and revenue targets. In a marketing management job, the incumbent would be required to plan such marketing strategies that can win over new clients and retain the existing ones. With the support of the sales team and the marketing team , a marketing manager makes estimates of demand in the market for a company’s products and services and sets targets accordingly. It is also the duty of the marketing manager to promote these offerings to the customers in a positive manner and communicate with the target audience how the product or service is beneficial for them.

It is the job of a marketing manager to study and research the market and based on the practical results of such research, make a marketing plan that best addresses all the concerns of the market. A marketing manager can influence the enthusiasm and willingness of customers and thus help in increasing sales. As per the budget of the organization and the business environment of the industry, a marketing manager has to come up with the most effective and cost-efficient plan. Thus, the marketing manager becomes responsible for the profit and loss with respect to the product and its sales.

To get a marketing manager job, one must hold a master’s degree in business administration with the specialization in marketing. This educational qualification can be acquired even after a few years of working as a graduate. This is generally essential to land a marketing manager’s job in most firms. During the course period, the students are taught best practices of the industry and the ways to assess and read market demands and data and conduct research productively. Thus, it is good to acquire this qualification, if one is looking to get the job of a marketing manager.

Other than this, the soft skills required to be a successful marketing manager are very good communication skills, persuasion skills, a certain degree of shrewdness, quick thinking and appropriate decision making skills. These are some of the essential qualities that are required to be a good marketing manager. Most companies try to assess these skills and qualities before hiring a marketing manager. Strong verbal and oral communication skills are a must to possess to be successful at the job of a marketing manager.

Mostly all decisions of a marketing manager are based on the market research based on qualitative, quantitative, technical and observational techniques. It is after all these studies and researches that the marketing manager formulates policies and makes strategic decisions with an aim to increase the profits of the company. Some decisions are taken keeping in view profit over the long run, market share and revenue growth.

Thus, summing up the job of a marketing manager is to formulate, direct and coordinate marketing activities and policies for proper promotion of products and services. It is his job to work with advertising and promotion managers to implement the strategies. It also comes under the purview of a marketing manager to direct the hiring, training, and performance evaluations of marketing and sales staff and supervising their daily activities. A marketing manager is also required to evaluate the financial aspects of products and ensure that expenditures and investments are according to the profit-loss projections. Basis this, he develops pricing strategies.

Article Source: http://www.articlesbase.com/careers-articles/profile-of-a-marketing-manager-903246.html

About the Author

Geetika Jain writes on behalf of Naukri.com, a leading job portal for jobs in India which has job listing of hundred of jobs like career in marketing manager. Naukri.com is a recruitment platform and provides services to the corporate world, placement agencies and job seekers resume development.etc in India like and overseas. It offers a bouquet of products like Resume Database Access, and Response Management tools and its services include Job Postings, and branding solutions on the site. With 2, 00,000 jobs live at any point; Naukri.com serviced over 32500 corporate clients in the past year.

Business Analyst jobs and careers

Author: Fei Lim

In a tough economic environment like the one we are currently mired in, there is nothing more important to businesses than cutting out the waste and becoming more efficient. That is why many companies have taken it upon themselves to hire a business analyst. As you might have already guessed, the jobs of an analyst to examine the business needs of his clients in order to locate any present or potential problems and then pose practical solutions. A business analyst is also often known as a systems analyst or a functional analyst and there are some promising careers available.

The simple truth is that no matter how well any one company is run, there is always room for improvement. With the rapidly changing technological environment and nearly daily computer upgrades, greater efficiency can be achieved if you know where to look. And that is where a business analyst comes in. It is their job to keep abreast of all the new techniques and products that can help companies improve their efficiency.

How does one become an analyst?

There is no set path that one can take to get involved in business analyst careers. Many times they have technical experience, either as a programmer or in engineer jobs. Analysts who specialize in computers often have a Computer Science degree or experience with IT solutions. While others come from a business background and have firsthand experience with many of the problems that they encounter.

The unique experiences and responsibilities of business analyst careers also make them qualified to perform some of the tasks of project managers and consultants. In fact, when many analysts retire, they often offer their services as high paid, part time consultants.

But an analyst does not only work on computer-related project, their skills are also utilized on marketing and financial projects. Though it is true that many analysts will stick to their own particular area of expertise, some analysts are truly jacks-of-all-trades and they customarily work on projects in different industries. The most popular job industries for analysts include: finance, insurance, banking, utilities, telecoms, computer and software services.

Just as the path to becoming a business analyst is not set in stone, neither are the roles or responsibilities of the analyst. Yes, of course, ultimately they are hired to improve efficiency. But they may also be asked to focus on only one department or division in the business. For example, an analyst may be asked to help improve sales planning, scaling, or even business strategies.

Why would someone want to become a business analyst?

For one thing, experience. As we mentioned, because of the various demands of the business, it is not uncommon that an analyst will work on different types of projects and encounter different problems and challenges every time out. This means that the analyst will quickly acquire a wealth of experience that he can call on in all future endeavors. If, for example, he wants to become a consultant or start his own consulting firm, he will have the background to handle nearly any problem that comes down the pike.

Another great reason to get involved in business analyst careers is market demand. The truth is that business analysis is a relatively new field and it is growing by leaps and bounds. There are still not enough of them to go around, which means that a good analyst can always find work. He can also become a project manager or consultant if he ever has problems finding a job.

The likelihood is that a good business analyst will never want for work. And even as the field expands and more managers graduate from colleges, the fact is that businesses will always need experienced individuals to help them cut costs, take advantage of available resources and improve overall business functions. Unlike many other businesses that are content to enroll new employees in training programs to help them learn the ropes, business analysts have on the job training. Their fees are almost entirely dependent on their experience and their reputation in the field. They are also only as good as their last project.

That is one of the reasons why business analysis is not for everyone. It is a highly stressful job that requires an individual to take charge and communicate with people from many different disciplines. And at the end of the day, if the client is unhappy with the results, the blame falls on the head of the analyst. This can not only hurt his reputation but also his paycheck for all upcoming projects.

However, if you are a take charge individual who does well in high pressure situations and can complete projects under hard deadlines, then business analysis jobs may be right for you.

Article Source: http://www.articlesbase.com/careers-articles/business-analyst-jobs-and-careers-1278168.html

About the Author

Marcus Fei Lim is an internet marketing expert.

Hotel Jobs in India

Author: david johnson

The scope of opportunities being offered in is unlimited, all that you require is the appropriate qualifications Hotel jobs are those jobs involved with the Hospitality industry. The word hospitality covers hotels, restaurants, industrial or organized catering for offices, hospitals, educational institutions, private homes, defense services, railways, cruise ships and flight catering. Though the word hospitality itself conjures images of throwing good parties, gracious entertaining hosts, food and drink, hospitality used to be and still is a serious duty and responsibility. The service offered by hospitality institutions such as hotels is moral obligation by the owners of the place to provide the best possible care to its customers.

Thus those in hotel jobs have to understand and appreciate the relationship between guest and host and that the actions and decisions originating from either the guest or host have consequences for both agents. Categories of hotel jobs are : Chefs & Cooks (All Cuisines) Restaurant Managers Captains & Stewards Banquets Housekeeping Sales & Marketing Front Office Guest relations General Managers Heads of Departments Finance & Accounts Travel Related services Hostesses Maintenance & Engineering Event Managers.

The demand for Indian hotel managers and staff in the international industry is very high. This is particularly so in the Middle East, in cities like Dubai. One reason is that there is acute shortage of locally trained manpower. And there are hardly any institutions offering professional training, in these countries. The shortage of skilled and experienced professionals is also being felt in developed countries in Europe (including the UK), the USA, Australia, Singapore, Hong Kong etc. Their preference is for Indian managers because of their high educational level, quality of education standards followed by Hospitality Management Schools of India and the valuable experience they gain by working in India and serving nationals of every country. Official surveys estimate that International employers recruit about 20% of Indian management graduates every year.

Recent years have seen a growing trend towards hiring Indian managers internationally in large numbers in other service sectors like banks, airlines, multiplexes, shopping malls, cruise ships etc. A fairly large number of International companies are now coming to Indian management institutions offering placements for newly trained graduates, in a routine manner.

Apart from the new graduates, there is also a high demand for those who have experience working in hotels and restaurants, particularly in areas dealing with customers, like front office. In appreciation of their skill in handling customers of all hues a number of hospitality managers with good records have been welcomed into other service sectors such as banking, airlines, call centers etc. this throws up an more increasing number of job opportunities for hospitality professionals.

Article Source: http://www.articlesbase.com/careers-articles/hotel-jobs-in-india-969356.html

About the Author

Author is Business Director for a popular hospitality recruitment site. Find out more about Hotel Jobs, Fresher’s Jobs, BPO Jobs at hotelnaukri.com